YFS Magazine: What does your business card say about you?

“The first thing our business card conveys, hopefully, is quality… For us, exchanging business cards is a sales opportunity. So, the card must communicate what value we offer to the person receiving it. Our business is multifaceted so we need to communicate a different, yet cohesive message to potential distributors, retailers, consumers and new brand builders. We do this literally on the back of our card, telling each person how [we] can bring value to their lives and business while stressing the overarching theme of quality products.”

Paula Dezzutti-Hewlette, CEO of Local Choice Spirits

Read more at YFS Magazine.

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