What is #Pour It Forward?
#PourItForward is the idea that incremental changes can make meaningful impact for smarter, happier, more prosperous communities.
We all know the phrase “pay it forward.” One person commits a random act of kindness usually for a stranger who is asked to pay the goodwill forward to another fellow in need rather than pay it back.
“I do not pretend to give such a deed; I only lend it to you,” explained Benjamin Franklin some 250 years ago. “When you meet with another honest Man in similar Distress, you must pay me by lending this Sum to him; enjoining him to discharge the Debt by a like operation, when he shall be able, and shall meet with another opportunity. I hope it may thus go thro’ many hands. This a trick of mine for doing a deal of good with a little money.
I am not rich enough to afford much in good works, and so am obliged to be cunning and make the most of a little.”
We appreciate that most people, like Mr. Franklin, are not wealthy enough to “afford much in good works” but would still like to contribute as much as possible to the communities they live, work and play in.
So we created #PourItForward to enable people to give back to their communities just by changing their libation of choice. Whether celebrating with friends at the local bar or championing favorite causes at fundraisers and galas, Local Choice turns everyday celebration into philanthropy.
It works like this:
- A bar or restaurant owner, event planner, or charitable organization seeking to raise funds to benefit their community contacts Local Choice Spirits.
- The outlet purchases Local Choice Spirits for regular use or a one-off event, such as a gala or silent auction. They pour drinks for customers just like they always have.
- Local Choice Spirits donates $2 per bottle sold to the community cause in conjunction with the outlet that purchased our spirits.*
So why the “hashtag” in #PourItForward?
Hashtags represent a social, communal event or effort. Events and trends are designated with hashtags on social media so everyone who might be interested can easily find it, discuss it and share it.
Our goal is that #PourItForward becomes a social phenomenon. A group of friends headed out on a Saturday night might ask their bartender if the bar “pours it forward.”
We hope that people make the choice to drink one of our award-winning spirits to add a little more to the cause, that they might be ambassadors in bringing this program to their bars and restaurants.
We have worked with many organizations including, DC College Access Programs, The Hootie & The Blowfish Foundation, Carolina Youth Development Center and others. We would love to add your favorite cause to the list and #PourItForward in your community.
For more information contact Local Choice Spirits at firstname.lastname@example.org
*terms and conditions apply