CHARLESTON, S.C. – Local Choice Spirits, an award-winning producer of ultra-premium spirits, today announced its partnership with Countess Luann de Lesseps to develop a collection of specialty liquors slated to launch late this year.
A television personality known for her starring role on “Real Housewives of New York (RHONY),” a best-selling author of “Class With the Countess” and an admired lifestyle expert, Countess Luann de Lesseps continues to build upon her growing lifestyle brand. In 2014, she launched The Countess Collection: Styled for Living, her top-selling fashion line on EVINE live.
“I want to share my tastes in entertaining with my fans,” said Luann de Lesseps. “Creating the perfect cocktail of infused spirits makes it easy and fun to entertain. That’s my brand philosophy; chic made easy. C’est la vie !”
Working alongside Local Choice Spirits, the Countess will play a fundamental role in developing the spirits collection, which will be geared towards women, and will draw inspiration from her favorite flavors developed throughout her many travels and experiences.
Local Choice Spirits, based in South Carolina, has gained recognition for developing high profile spirits brands. In 2014, Local Choice helped launch The Legendary Hatfield & McCoy Family Brand Whiskey and Lean Vodka.
“The Countess Collection is a tremendous addition to our blossoming portfolio,” said Local Choice CEO Paula Dezzutti Hewlette. “Local Choice is very sensitive to the power of fabulous women who want to make a difference in the world today. We are delighted to launch the exquisite Countess Collection, which will be designed by women specifically for female customers.”
Countess Luann’s signature spirits collection will launch in fall 2015. Complete details surrounding pricing, availability and flavors will be announced closer to launch date.
About Local Choice Spirits
Local Choice Spirits is an award-winning producer of kosher certified, ultra-premium spirits brands located in the Charleston, South Carolina area. Founded by “Pixie” Paula Dezzutti Hewlette, Local Choice serves today’s consumers desire to be part of the building process for purpose driven products. Local Choice’s “pour it forward” movement of partnering with local communities for fundraising opportunities and prosperity through celebration is giving new meaning to “drink responsibly”. Please direct further media inquiries to ryan@localchoice.us.
About Countess Luann de Lesseps
Luann de Lesseps, better known as The Countess of “The Real Housewives of New York City” is a television personality, best-selling author, former fashion model, and style icon. Now in its seventh successful season, the RHONY is viewed by over 1.8 million on a weekly basis. Luann is also a real life Countess, marrying into French aristocracy, Count Alexandre de Lesseps, whose family gave the United States the Statue of Liberty. She has envisioned a lifestyle brand of products targeted to the aspirational consumer looking for exceptional value and knows firsthand that class is a state of mind, not a birthright. Inspired by her book, “Class with the Countess,” Luann has a design message “chic made easy,” and a platform that attracts the multi-tasking consumer looking for relaxed high style at affordable prices.
