His next big venture: Gas Monkey Cinnamon Tequila.

“That should potentially be a $100 million brand by the end of the year,” Rawlings predicts.

In what little spare time he has, he does commercials and endorsements for Dodge, O’Reilly Auto Parts and Miller Lite.

Moreover, his biography, Fast N’ Loud: Blood, Sweat and Beers, was released last week by HarperCollins Publishers.

“Gas Monkey is just going bananas,” he said, smiling slightly at the pun.

Read more at The Dallas Morning News.